Škoda IAA 2025
The Škoda IAA project in Munich 2025 marked the premiere of the Vision O as a concept vehicle and presented a holistic, future-oriented brand experience. Our team was responsible for parts of the spatial graphic language as well as the media content of the exhibition.
At the heart of the project was the reveal animation of Vision O, which set the tone for the entire booth concept. This visual narrative continued seamlessly into the lounge area, where curated content underscored the design philosophy and the emotional positioning of the concept. Additional screens throughout the space displayed custom-made motion content, creating a multifaceted, immersive media landscape.
A key interactive element was the Circadian Rhythm app, developed to give visitors direct control over the room's atmosphere. Using an iPad station, they could change the lighting in real time, thus influencing the atmosphere live. This interaction was fully synchronized with the central LED wall, which displayed visual loops at different times of day – morning, afternoon, late afternoon, evening, sunset, and night. This made the connection between light, time, and design immediately tangible.
Together, these elements formed a unified spatial storytelling concept that translated Škoda's vision of future mobility at the IAA 2025 into an emotional, responsive and impressive brand experience.
