SIXT SUV-Campaign

Random AI prompts are flooding the market.

Some are good, others rather not.

But what do they all have in common? They happen in 16:9.

Our client SIXT can't really do much with standard 16:9 content at its global rental stations, so we set ourselves the task of prompting in more extreme formats, horizontally or vertically.

Using a single print image as a starting point, we generated the entire moving-image sequence using prompting.

With the usual challenges of targeted and consistent image content, details, continuity, etc.

But our way all in 3:1, 4:1, ...

We're not quite where we want to be yet, but we're on our way ...

You can see the result at major airports throughout Germany at the respective SIXT rental stations.