SCALA Worldpremiere in Tel Aviv
Premiere in Start-Up-Metropole
Curtains up on the new ŠKODA compact model: The new ŠKODA SCALA celebrated its world premiere in Tel Aviv. The presentation in Petach Tikva, a startup hub on the Mediterranean, not only thrilled the approximately 400 guests in attendance; hundreds of thousands also watched the world premiere via livestream online.
We designed and produced all the visual content for the event, including the reveal video and visual accompaniment for the speeches.
What makes it special? The CGI vehicle was integrated into the real-life filming locations in Croatia and Tel Aviv. We also produced a corporate film about ŠKODA’s collaboration with several startups as a joint venture.
