Press Conference at the Geneva Motor Show
“The Volkswagen Group brings the future into the present”
“Volkswagen Brings the Future to the Present” Under the motto “Volkswagen Brings the Future to the Present,” Volkswagen presented groundbreaking innovations and a comprehensive outlook on the mobility of tomorrow at the Geneva Motor Show press conference.
For this event, we developed one of the first augmented reality applications in the automotive sector, which showcased the Arteon and Tiguan vehicles in a striking way. Using a precisely controlled turntable and live-projected AR overlays, we were able to bring the models to life with digitally enhanced content.
Implementing this solution required precise synchronization of camera and object movements in the space to ensure seamless and immersive integration of the graphic overlays.
In addition, we handled the entire media production as well as the content and visual design of the presentation in order to showcase the Volkswagen Group’s vision for the future in an innovative and impressive way.
