Mobility Loft

Under the motto “Discover a world of innovation and forward-thinking mobility,” Toyota’s mobile roadshow invited visitors to immerse themselves in the brand’s world, discover innovative technologies, and experience the future of mobility up close. In addition to the latest vehicle models, the Toyota Mobility Loft featured numerous interactive modules that provided fascinating information on topics such as hybrid powertrains, fuel cell powertrains, and safety technologies.

For the mobile exhibition space, we designed, programmed, and installed four different applications: an AR table that interactively showcased driver assistance systems, an AR shelf that offered insights into Toyota’s corporate culture, a Shift Screen that explained the Vision 2020 and various powertrain technologies, and an interactive application that showcased the hydrogen-powered Energy Observer catamaran. In addition, we produced a teaser film for the integrated LED wall in the loft to introduce visitors to the theme.