Lions Intercity LE Launch

The launch of the new MAN Lion’s Intercity LE offered viewers an innovative digital product journey that could be experienced live on the product page. The invitation as well as the virtual journey through and inside the bus were available in eight different languages. The concept and implementation of the multilingual guest management combined interactive design, 3D animations, and film productions, optimized for desktop and mobile browsers.

In addition to the film production, we developed an innovative platform that optimally supported the product launch of the Lion’s Intercity bus. A particular highlight was the creation of a 360-degree recording that showed the bus during the drive. This unique perspective conveyed to viewers the feeling of taking part in the journey live and experiencing the bus up close.

The launch was fully web-based, while the production of the visual elements followed the style of a classic opening film. A particular challenge was the tight production schedule within which the entire project was realized.

The custom-developed platform also featured an interactive 3D representation of the bus, allowing users to explore the vehicle virtually from multiple perspectives. This functionality made it possible to examine the design and equipment in detail and experience the Lion’s Intercity bus in a new, interactive way.

Despite the challenges posed by the COVID-19 pandemic, we succeeded in creating an innovative and impressive solution with the presentation of the Lion’s Intercity. The combination of dynamic 360-degree footage and engaging 3D animations on the platform created an immersive and truly unique experience for the audience.