MAN Experience Press Days
Originally planned for IAA Commercial Vehicles in September, the presentation of the company’s new products and outlook had to be held as an online press conference due to the pandemic. The event was broadcast as a live stream from a semi‑virtual studio, and we developed the entire media‑technology setup for this event, which was realized within a green‑screen environment.
The use of green screen technology not only provided a more cost‑efficient alternative to LED installations, but also offered the advantage of flexible camera positioning. The virtual setup was enhanced with AR content, typographically aligned with the global campaign for the launch of the new truck generation, giving the press conference a modern and dynamic visual appearance.
Another highlight of the virtual press conference was the use of interactive exhibits, which we had already successfully presented at the launch event in Bilbao. These interactive elements gave press conference participants the opportunity to experience the innovations of the new truck generation in a particularly vivid and engaging way.
