ITB Exhibition Opening Show for Oman
This year, the opening ceremony at ITB Berlin 2024 was presented by Oman, the host country of the year. The 45‑minute show was an exciting interplay of technology and creativity.
On the 80‑meter‑long LED screen, the country’s highlights and cultural diversity were showcased through a blend of 3D animation and real imagery. Supported by AI tools, the content was optimized to deliver brilliant color depth and outstanding visual quality.
Two animated underwater scenes created with Unreal showcased fantastic worlds that would not have been possible to film in reality. With this show staging, the host country was able to generate an exceptionally high reach.
