Interactive application at bauma
In collaboration with DEUTZ AG, Capture Media developed two custom applications for the world’s largest trade fair, “bauma” in Munich, which showcased the performance and technological precision of DEUTZ engines to trade fair visitors in an innovative way. The goal was to present these complex products in a way that was not only understandable but also visually striking, in order to highlight the company’s technological excellence. Through interactive 3D visualizations and a detailed exploration of the engine components, we were able to foster a lasting understanding of the high-performance technology behind DEUTZ engines.
Our task was to develop two innovative applications that impressively demonstrate the potential and technological excellence of DEUTZ engines. These applications were presented at the ‘bauma’ trade fair and gave visitors the opportunity to experience the engine technology in an interactive and informative way.
The first application, presented on a tablet, allowed trade show visitors to view a DEUTZ engine in 3D from various angles. This interactive display was not only visually appealing but also provided valuable insights into the complexity and precision of high-performance engines. By clicking on individual engine components, visitors could access detailed information—ranging from technical specifications to application areas and the engines’ performance capabilities. This not only gave users a comprehensive overview of the engine’s structure but also helped them better understand its advantages across various industries.
The second application showcased the individual engine components in an interactive carousel that visitors could control themselves. This application allowed visitors to explore the inner workings of the various engine parts in detail and gain deeper insights into the technology. This type of presentation brought DEUTZ’s technological excellence to life for visitors in a tangible way, strengthening the connection between interested parties and the brand.
The presentation of these two applications at the ‘bauma’ trade fair was a great success and attracted many visitors. It gave DEUTZ AG the opportunity to impressively demonstrate its technological expertise and innovative strength. This experience shows how effectively the combination of modern technology and interactive communication can be used to present complex products and services in a clear and engaging way and make them accessible to a broad audience.