Grohe X Platform Launch

The focus of this project was the successful launch of the new digital platform “Grohe X.” For this purpose, a specially designed green‑screen studio was set up to produce a variety of talk formats, with 40% of the content broadcast live and 60% pre‑produced. Within just nine weeks, a total of eight different show formats were created in the virtual studio environment. The digital stage was flexibly extended to showcase panel discussions, product presentations, and film content on the Grohe Wall. The program was complemented by live connections to real bathrooms and kitchens, allowing the products to be presented in their natural environments.

We supported the project from the very beginning, both technically and creatively, adapting the agency’s concept to the specific requirements on site. Our team designed and built the virtual studio to be functional and versatile for the various planned use cases. In addition, we provided the studio itself and designed the custom green‑screen sets, which were installed on site according to our specifications.

For production, we supplied the required Unreal and Ventuz servers as well as all necessary licenses and supported the technical crew during the recordings. Furthermore, we were responsible for creating all animations and recording the entire show. The final formats were edited by our team and enriched with the respective content. All live playback elements were also produced on site directly by our team.