Audi A5 Connected City Concert
Premierenevent im Audi City Showroom
For the launch event at the Audi City showroom in Berlin, to which 200 guests were invited, we created an interactive experience that brought people and technology together in an innovative way and made the connectivity of the new A5 tangible. The idea behind it? A collaborative concert in which guests became the protagonists and sound designers of the launch through an interactive media installation.
At the heart of the event was a unique concept: the participants’ spontaneous emotional reactions to a teaser video of the A5 Coupé were captured via software and translated into a creative soundscape in real time. Supported by the electroacoustic artist trio led by Henrik Schwarz, the guests’ emotions took the form of sound effects and became the centerpiece of the improvised “Connected Concert”—a fascinating synergy of people, technology, and emotion.
Our task involved not only developing the interactive sound installation, but also creating an app that photographed guests’ faces, distorted them using 3D effects, and projected them into the room in real time using the VENTUZ 3D authoring software.
In addition, we were responsible for the entire media presentation at the Audi City showroom, which was designed as a 9-minute loop. Another highlight was the live stream of the main event in Ingolstadt, which we integrated into the event using picture-in-picture (PiP).
This innovative event won the 2018 German Design Award and set new standards for interactive brand experiences.