AR On-Demand Press Conference
Augmented Reality Tour of the World of Lexus
The Lexus press conference at the IAA in Frankfurt was designed to be exceptional and as comfortable as possible for the trade press, while also leaving a lasting impression. With an augmented reality tour through the world of Lexus using Microsoft’s innovative HoloLens, guests were treated to a unique experience.
The result? A press conference that was not only personalized but also available to journalists whenever they needed or wanted it. They were able to enjoy the hybrid tour of the Lexus booth around the clock and at their own pace during the two scheduled press days—whenever it best fit their personal schedules.
We developed the Microsoft HoloLens Tour, which offers users a unique experience: holograms of the product specialists and the CEO appear right next to the vehicles at the booth and present their content as if they were there in person.
The content was enhanced with live AR animations projected directly onto the vehicles on display, creating an immersive experience. A total of around 450 guests attended this innovative “on-demand” press conference and experienced a completely new form of presentation.
Awards: Eventex Award 2017, Exhibitor Award 2018, Ex Award 2018, Golden Award of Montreux 2018, ABC Award 2018, and Gala Award 2019
